first call

First Call is a business that advises companies and their agencies by assessing the value of a celebrity, negotiating the deal and activating the program.

The world of celebrity endorsements has evolved. It is no longer beneficial to hire a celebrity for their name only. The celebrity must work to build your brand's awareness, increase sales or create differentiation in the marketplace. Though labeled celebrities by name, they are more than that for you: they are your influencers.

And this is what we do every day at First Call.

Our first step is to understand your brand, association or cause to help create integrated marketing solutions using celebrities and influencers. We sit at the table with you and bring your marketing agencies and staff together to maximize brain power. The program must deliver a return on your objectives.

We act as your quarterback – identifying the appropriate talent in the fields of entertainment, lifestyle, music or sport.

Our proprietary celebrity database houses more than 24,000 celebrity profiles. It contains health issues, hobbies, pricing, cause interests and contact information – all of which help us find talent that aligns with the core values, needs and objectives of your campaign.

It was not long ago the celebrity universe was limited to athletes, musicians and actors. Times have changed and influencers now include chefs, authors, life coaches, fitness instructors, doctors, interior decorators, reality TV stars, broadcasters, stylists, photographers, entrepreneurs and much, much more.

We pride ourselves on quick turnaround, strategic thinking and creative solutions.

Our celebrity knowledge, expertise and daily work include public relations programs, satellite media tours, webisodes, celebrity seeding, speaking, promotions, sweepstakes, entertainment, research, social networking, endorsements, hospitality, meet-and-greets, licensing and advertising.