Daytime enters Primetime
Alison Sweeney, who has played the villainous Sam Brady on Days of Our Lives since 1993, signed on as the newest host of NBC’s The Biggest Loser last month. We waited to blog to see initial response if any. It actually didn’t get much pickup which shows her current popularity level. That said, Sweeney is a logical choice as host - she is articulate, bright and has even chronicled her own weight struggles in her 2004 autobiography All the Days of My Life (So Far). She will become one of the many actors who have launched their careers from daytime soaps. Other noteables include Kelly Ripa, Ryan Phillippe, Rick Springfield and Salma Hayek in her native Mexico. Hosting Biggest Loser, which debuts fall 2007, gives Sweeney a huge opportunity to expand her fan base (Although both shows score well among female viewers, the Biggest Loser 3 scores well among males 18-49 too). With recent rumors of the network canceling Days of Our Lives because of poor ratings, it’s really a smart move for her. Just put her name down in your Outlook calendar for March 22, 2008 (one year from today). We’re betting her career will have taken a big step forward by then.
Tags: , Allison Sweeney, The Biggest Loser