Phelps Part II
I feel compelled to write about him again. In the past 72 hours, he has broken three world records and captured three gold medals. He now has four gold medals for the week with four more events to go. He is currently the world’s best athlete (and yes, you can debate Tiger and Roger Federer too). What smart company will take him out of the Olympics space and put him into a mainstream marketing campaign outside of an Olympic year? It’s not easy to do but someone has the chance now to be forever linked with one of the world’s greatest athletes.
Tags: Endorsement, Michael Phelps, Olympics