TRU Scores Continued
Teens and twenty-somethings have voted, and when push comes to shove, alternative is king. When asked to write in their two favorite bands/musical artists, teens favored Fall Out Boy, Linkin Park and Green Day (in that order), while twenty-somethings preferred U2, Metallica and Linkin Park. It is no surprise that teens chose music that can be heard on any Top 40 station, and twenty-somethings veered to the more classic variety. The rest of their top tens differed quite a bit with 50 Cent, T.I., Nickelback, Justin Timerblake, Akon, Beyonce and Eminem rounding out the top ten for the teens and Rascall Flatts, Eminem, Dave Matthews Band, 50 Cent, Nickelback, Tim McGraw and Korn for the twenty-somethings. In the second section, which allowed respondents to mark if they recognized an artist/band and mark if they liked them “very much”, one thing was clear. Teens liked more of the artists and to a higher degree. It is well known that when marketing to teens (and tweens) too much is often not enough. When a teen likes a band, they want to see, hear and learn as much as possible about the band. If his/her friend likes XX, he or she will like them too! Eighteen artists were liked “very much” by 30-40% of teens, while only four artists were enjoyed that much by twenty-somethings. When it comes to genres, twenty-somethings don’t seem to like rap and R&B as much as their younger counterparts, and instead prefer country or more alternative rock (think Daughtry, Hinder and Brad Paisley). If you want to score with both, stick to Nickelback and Green Day.