Gossip Girl Rules
Gary Levin from USA Today writes a fantastic piece this week about how TV shows are reacting to shifting consumer habits. Or better yet, how they are taking advantage all of mediums to capture an audience. He points to Gossip Girl, CW’s big fall show about an elitist high school crowd in Manhattan. While the show only draws 2-3 million viewers per week, the episodes have been downloaded more than a million times on CW’s website this past month. If you watch the show, you can’t miss the advertisements driving you to Gossip Girl blogs on CW’s website. And you’d be remiss if you didn’t check it out for yourself - http://cwtv.com/shows/gossip-girl. It is a fantastic site that is and will be the future of TV programming (actually, all programming). It has music, widgets, animated characters to build, ways to view old shows, clips from upcoming shows, fashion tips from their costume designer and an explanation of the fashion worn by the actors in the show.
Tags: Gary Levin, Gossip Girl, USA Today