Octagon First Call

Fitness guru Denise Austin is the new face for Listerine’s Live Right, Sleep Tight sweepstakes. As part of the partnership, Austin will do do publicity outreach for Listerine as well as star in several webisodes online. Austin is what we consider an “influencer with assets”.

She isn’t the typical celebrity (i.e., athlete, musician, actress, etc.) but she has a strong female 25-54 following and she also has a website full of email addresses and fan loyalty. One can expect more of these deals in the future. Celebrities, or excuse me, influencers that bring assets to the table in addition to their name and likeness.Austin will also send some time in Q4 at promotional/retail appearances for the brand.

Surf their site and check out the videos (Denise will add a new one each week) and submit one of your own.

http://www.listerine.com/routines-whole-body.jsp

Tags: Celebrity, Denise Austin, female, influencer, Listerine

This entry was posted on Tuesday, April 29th, 2008 at 9:09 am and is filed under Advertisement, Demographic, Digital Marketing, Endorsement, Experts, Fitness, Health, Internet, Media, PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.