Monica Seles: Tennis Player, Dancing Star and now a Judge?
First Call was in NY yesterday to assist the George Foreman division of Applica Consumer Products, Inc. by procuring tennis legend and Dancing with the Stars veteran Monica Seles for a “Knock out the Fat” cook-off challenge at the U.S. Open.
The company has created a web-based reality show “Knock Out the Fat”, and yesterday’s taping was done in front of a live audience on the grounds of tennis’ U.S. Open. You can find the webisode here.
The Foreman brand has done an unbelievable job of branding itself. When you think of the George Foreman grill/brand, you first think of quality and speed, not George himself.
Well done George Foreman brand!
Tags: George Foreman, grill, Monica Seles, U.S. Open