To XBOX, Please Message Train Your Spokespeople!
Driving into work this morning, I heard New York Giants star running back Brandon Jacobs on ESPN’s Mike & Mike radio show. Typically during the NFL season, you can hear football players on the radio on Tuesday’s. Why? It’s their day off so it’s the one day a week when they perform their “media days” for their corporate partners.
Today was no different. Jacobs was on the air on behalf of XBOX and there to promote the game console’s new partnership with NetFlix, where XBOX 360 owners can now download more than 12,000 NetFlix movies straight from their XBOX machine. And as part of the promotion, one lucky fan will win a “movie night” with Brandon and his wife (where the Giants player and wife will actually come to a fan’s house for the evening).
Host Mike Greenberg threw out a softball to Brandon. “So Brandon, this is a clever concept between XBOX and NetFlix, what does one have to do to participate in the promotion?”
His response, “I don’t know what to do.”
It doesn’t matter how bookable a celebrity is if they can’t deliver your message. Please spend the appropriate time on messaging so there are at least a few sound bites that can be rattled off in each interview. And at the very least, make sure they know the website so they can simply drive people there to learn more.
I assume the interview was one of many for Brandon this morning. I hope for XBOX and NetFlix, the rest went better.
Tags: Brandon Jacobs, ESPN, Mike & Mike, NY Giants, XBOX
November 18th, 2008 at 2:41 pm
[...] * Octagon First Call makes a really good point for brand communication, using XBOX as an example. [...]