Celebrity Acquisition

Here are a few links to articles that discuss the new guidelines and what this means for celebrity endorsements in the future. 

1. Yes, New FTC Guidelines Extend to Facebook Fan Pages by Caroline McCarthy at CNet
2. What do the “FTC Guides re: the Use of Endorsements and Testimonials” Mean for Social Media Marketers? by Andy Sernovitz
3. U.S. Turns up Heat on Celebrity Endorsers by Susan Krashinsky at The Globe and Mail
4. FTC Says Focus Remains on Advertisers, Not Bloggers in New Guidelines by Kimberly Maul at PR Week
5. FTC Sets Endorsement Rules for Blogs by Cecilia Kang at The Washington Post

We’ll keep updating our post as we find more relevant information regarding the new guidelines.

Tags: bloggers, celebrity endorsements, FTC Guidelines, social media, twitter

This entry was posted on Tuesday, October 6th, 2009 at 9:47 am and is filed under Advertisement, All, Business, Celebrity, Digital Marketing, Endorsement, First Call, Hollywood, Internet, PR, social media, twitter, website. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.