March Talent Email continued
The Power of Twitter:
Chelsea Handler is switching from Grey Goose vodka to Belvedere Vodka for her next comedy tour, “The Chelsea Chelsea Bang Bang Tour,” which is produced by Live Nation and sponsored by Belvedere. According to her Twitter account, @chelsealately, the vodka company even threw her a 35th birthday party. Lady Gaga, who has over 2.8 million followers on Twitter, appears alongside legend Cyndi Lauper in the new MAC advertisements. MAC’s Viva Glam Spring 2010 campaign will feature each singer’s own shade lipstick, Viva Glam Gaga and Viva Glam Cyndi. Profits from the Viva Glam campaign go towards the MAC AIDS fund. Muscle Flex has teamed up with Kim Kardashian for the launch of their new line, Muscle Flex Vata Sports, which features the VATA Brasil OneFit fabric. The reality starlet will leverage her large internet fan base (over 3 million followers on Twitter) while appearing in a special online ad campaign in support of the new collection. Pete Wentz is the latest UNICEF Tap Project ambassador, lending his name and likeness to support the initiative, along with national media interviews to raise awareness for the project. After UNICEF USA (@unicefusa) announced the partnership via Twitter, Wentz (who has over 1.9 million Twitter followers @petewentz ), posted a link to the article about the partnership on his Twitter page. Ed Hardy has announced that NBA superstar Dwight Howard, who has 1.5 million followers on Twitter (@DwightHoward), will endorse the 2010 line of clothing. The outdoor ad campaign featuring Howard launched during NBA All-Star Weekend and will roll out across the country this spring.
Lady Gaga and Cyndi Lauper pose for their MAC ad campaign.
Mind, Body & Soul:
Procter & Gamble’s Old Spice and two-time NASCAR Sprint Cup Series champion Tony Stewart have teamed up to bring back their signature Victory Towel Auctions. Whenever Stewart wins a race, he will wipe his face off with an Old Spice branded towel. He’ll later autograph the towel and give it to Old Spice for an eBay auction, with all proceeds going to the Tony Stewart Foundation. Old Spice will also be Stewart’s primary sponsor throughout the 2010 Sprint Cup season. Johnson & Johnson has tapped actress and mom Angie Harmon to be the face of their online stress management program for women, called Upliv. The program provides advice, exercises and periodic shipments of toiletries with scents that will create a relaxed and refreshed mood. Whoopi Goldberg is announced her newest partnership with Poise incontinence products during her regular co-hosting duties on The View. The actress and host will star in a series of webisodes for the brand that portrays famous women throughout history dealing with light incontinence problems, including Mona Lisa and Cleopatra. The “One in Three Like Me” campaign also includes print ads featuring Whoopi. Unilever brand Degree Men is sponsoring various Mexican soccer players hoping to qualify for Mexico’s World Cup. The brand’s first major U.S. Hispanic venture involves an eight-week long TV show that runs through March 29th and features a different Mexican player every week. The show started out with Andres Guardado, who is also the face of Degree, and will end with Jose Francisco “Gringo” Torres, who faces the unusual dual citizenship dilemma of having to choose between the U.S. and Mexican World Cup teams. New Orleans Saints Super Bowl champion quarterback Drew Brees is a part of the new Dove Men + Care campaign. The digital campaign depicts the Super Bowl winning QB singing in the shower and was featured in a series of homepage takeovers on hyper-relevant sports sites. The brand actually shot players from both teams that competed in the Super Bowl and then selected the final spot based on the outcome of the game.
Tags: Degree, Drew Brees, Dwight Howard, Kim Kardashian, Lady Gaga, MAC, Whoopi