December Talent Email Continued
Wednesday, December 16th, 2009Healthy Resolutions
Professional athletes Michelle Kwan, Steve Nash, Dara Torres, Andy Roddick and Chauncey Billups appear together on the Got Milk? campaign website and print ads. The eclectic group of athletes has been enlisted as judges for the 2010 “Scholar Athlete Milk Mustache of the Year” award. Celebrity personal trainers Harley Pastnernak and Lareine Chabut are featured on Tylenol’s Focus on Feeling Better website. The pair provide advice for healthy living, daily tips for feeling better and illustrate moves via fitness videos. Jenny McCarthy is the face of Nintendo Wii’s new Your Shape fitness game. As the game’s fitness instructor she demonstrates exercises and can also be seen in TV spots for the product. Tissue producer, Tork has enlisted germ experts Donna Duberg and Dr. Alison Aiello and green experts Joshua Radoff and David Gottfried for “Tork’s Green Hygiene Council.” The experts offer holistic and trusted perspectives on how businesses can create sustainable and healthy work and home environments via the Tork website. Known for fighting cancer, seven-time Tour de France winner Lance Armstrong has recently expanded his focus to include diabetes. The world renowned cyclist introduced a new feature on his LiveStrong website, My Plate D. The program helps those with Type 2 diabetes break down and track nutritional components from the food they eat. Model Brooklyn Decker is at the center of ELLE’s ‘Make Better’ multiplatform initiative in partnership with Reebok. Decker is featured leading three fitness DVD’s and on the campaign’s dedicated website ElleMakeBetter.com.
Start Your Engines
In an effort to retool its image, automaker Chrysler has launched a commercial featuring 64-year-old Nobel Peace Prize laureate and Burmese pro-democracy dissident, Aung San Suu Kyi. Appealing to a smarter, better educated, more engaged audience, the spot showcases a white Chrysler 300 driving through a brick wall that turns into a flock of doves, and ends with an appeal to free Suu Kyi, who has been on house arrest for the better part of the last 20 years. Chrysler has also launched a new ad campaign titled My Name is Ram. The campaign features iconic photos of Ram pickups working hard alongside famous people, like Albert Einstein and Muhammad Ali that are meant to reflect the strength, individuality and determination of Ram truck owners. Famed fashion designer Catherine Malandrino stars in a new BMW Gran Turismo national print advertising campaign. Dressed in her own designs from her fall 2009 collection, the designer’s name and likeness are featured on the BMW website as well as video vignettes. 90210 actresses Jennie Garth and Jessica Stroup have teamed up with Ford for their Warriors in Pink campaign. As a part of the campaign, Ford is auctioning off Warriors in Pink apparel with 100% of the proceeds benefiting Susan G. Komen for the Cure.
Musical Munching
Wendy’s has enlisted popular country music group Rascal Flatts for their Wendy’s Real Time campaign. The musicians graciously share their Wendy’s story in a national TV spot. Sunny Delight recently announced it has landed a 2010 celebrity endorsement by Martina McBride, the country music singer and four-time CMC vocalist of the year. The beverage company will sponsor McBride’s “Shine All Night” tour, which kicked off Nov. 20 and covers 40 U.S. cities. SunnyD’s partnership with Martina will include her appearance in TV advertising and sampling vans, and a contest in which the winner will be able to sing onstage with McBride. Reggaeton artist Daddy Yankee is helping Coors Light connect with their Hispanic consumers base. The brand is promoting the star’s new single and album at a series of sponsored meet-and-greet events across the country where fans can enter for a chance to attend one of the six Coors Light En Exclusiva events. The private events will promote Daddy Yankee’s new single, “Grito Mundial,” as well as preview his new album, “Daddy Yankee Mundial,” slated for release in early 2010. Emmy Award-winning actress Megan Mullally has partnered with I Can’t Believe It’s Not Butter through a series of 30-second TV spots, leading up to tonight’s debut of a music video starring Mullally on the finale of So You Think You Can Dance. Another element of the campaign will be an interactive, sharable video available on http://www.turnthetubaround.com/ where site visitors upload their image to star in their own “Turn the Tub Around” music video.
