Get Connected…
Friday, February 5th, 2010Social Media has become a key component of any marketing campaign. This might not have been true as recently as a year ago, but you can barely find a campaign that doesn’t, at the very least, feature a branded-Facebook page. The great thing about having branded Facebook pages is that they allow consumers to interact in an open forum with not only the brand, but with each other as well. These consumers can then spread the brand message through their own networks.
Check out the Facebook pages from the following campaigns that are activating in and around the Super Bowl:
Boost Mobile
We praised them in yesterday’s blog for using a celebrity spokesperson to drum up interest in their “Boost Mobile Shuffle” Super Bowl ad, and today we’re praising them for their Facebook page. The brand has been updating the page frequently throughout Super Bowl week and providing consumers with exclusive content, articles and links as well.
Pepsi
The soda giant is all over Miami this week. They eschewed traditional Super Bowl advertising this year, and are promoting their social entrepreneurship campaign, the Pepsi Refresh Project, using social media. Their Facebook page is truly something to behold, it allows consumers to submit their own ideas and vote on their favorite projects.
American Association of Orthodontists
Social media is a wonderfully effective tool for non-profits, it’s a cost-efficient way of getting their message out. So we couldn’t be happier to see a non-profit embracing social media as a marketing tool. AAO hired Emmitt Smith as a spokesperson during this year’s Super Bowl and they were great about updating their Facebook page with Emmitt content-great to see them use a celeb and support the program so well through their social media outlets.
DiGiorno
Their “You Bettis Believe” campaign is in full swing and they’ve been working hard to reach customers through their Facebook page. The “Bettis Believe” program has its own mini-pages where consumers can watch Jerome Bettis’ DiGiorno commercials and also sign up for the brand’s Draft Party Sweepstakes where one lucky person will get to win a trip to Las Vegas for a Draft Party with Jerome Bettis.
Volkswagen
VW is going to debut their new commercial featuring Tracy Morgan during this year’s Super Bowl. The spot will be used to launch their new campaign which is bringing back the classic “punch buggy” game that bruised so many arms in our youth. To support the campaign they’ve “found” the creator of the punch buggy game and have him tweeting from @sluggypatterson. Volkswagen is also posting videos of Sluggy on their Facebook page. We’d be surprised if VW didn’t have a mini-page featuring Tracy and Sluggy up and running as soon as the commercial airs.
Check out the Facebook pages of some other brands (Miller Lite, AXE) who are doing work during the Super Bowl and while you’re there be sure to stop by the First Call Fan Page and tell us you think!
