Octagon First Call

I feel compelled to write about him again. In the past 72 hours, he has broken three world records and captured three gold medals. He now has four gold medals for the week with four more events to go. He is currently the world’s best athlete (and yes, you can debate Tiger and Roger Federer too). What smart company will take him out of the Olympics space and put him into a mainstream marketing campaign outside of an Olympic year? It’s not easy to do but someone has the chance now to be forever linked with one of the world’s greatest athletes.

After next year’s Olympics in Beijing, swimmer Michael Phelps may become the most decorated Olympian of all-time. Not just from America and not just from swimming - truly, the greatest Olympian ever. He won six gold and two bronze in 2004 and could add another eight medals to that tally. He is someone that all marketers should be considering for upcoming campaigns (the Beijing Olympics begin in August 2008). And thanks to WCSN.com’s live feed, viewers are able to watch Phelps gun for eight world titles this week at the Swimming World Championships. He has captured two golds in the past 48 hours (including a world record performance just a few hours ago).