Dancing with the Stars Returns: Brooke Burke endorsement or Ambush marketing?
Tuesday, September 23rd, 2008Clever marketing by Lucky Me Tee’s. They sent out a press release today with a still image of Dancing with the Stars contestant Brooke Burke in dress rehearsals wearing their apparel. Because there are some clothing restrictions during the live broadcast, this is a clever way to maximize the opportunity and still get in-broadcast exposure.
After doing some double checking with Brooke’s official baby website - Baboosh Baby — I am leaning to believe she doesn’t have a deal with Lucky Me Tee’s. If that is the case, a very quick ambush marketing success. And even if she does (in a “seeding-type” of way), smart marketing by Lucky Me.
Attached is the press release written by Lucky Me Tee’s PR firm.
