Earth Day; Come and Gone or Here to Stay?
Wednesday, April 23rd, 2008It has been a busy spring with “green this” and “green that”. It climaxed yesterday with Earth Day and several celebrity-driven cause marketing campaigns.
Gossip Girl’s Kelly Rutherford spent the morning with Sylvania launching their energy-efficient light bulbs.
Earth Share, a nationwide network of environment and conversation organizations, in concert with the Ad Council debuted a PSA encouraging people to get involved with saving the planet. Hollywood legend Harrison Ford lends his distinctive voice to the campaign.
Even Oscar the Grouch, from “Sesame Street,” participated in an Earth Day event at Macy’s in Herald Square.
And kudos to Green Nest LLC to take advantage of the Earth Day media interest and send out a press release of how celebrities (and they name some) and others can “green their babies room”.
We wrote about the eco-movement recently and we felt it was relevant to do so again with Earth Day occurring.
The green movement along with hunger relief are the two areas where you can expect a significant increase in celebrity participation in the coming days, weeks and months.
