NYC Marathon’s Fast-paced Marketing
Tuesday, November 11th, 2008I had the fortune of running the New York City Marathon 10 days ago. But I write this blog about the post-race email I just received not the typical how great the course, City and fans were (which of course they were fantastic).
Runners are passionate and the New York City Marathon definitely is taking advantage of it. I just received a survey that was different from most “post event surveys”. It went into detail about their sponsors - did we recognize them, remember them, willing to buy their products, questions about ambush marketers as well as details about the elite runners. Event organizers should make note of this. Fans and audiences will respond if they care. Take advantage of this “free form of research”. It only cost them someone typing in my email address in their computer.
And of course, sponsors included ING, Poland Springs water, Gatorade, Powerbar, UPS and many others. And PS - the survey was created by Survey Monkey so that only cost them $50 dollars or so.
Smart marketing!
