Creative Marketing
Monday, April 30th, 2007Vicks used some creative language to get around legal hurdles in their latest marketing campaign. Today’s newspaper features a full-page advertisement starring tennis superstar Serena Williams. The promotional play in the ad is a sweepstakes to watch Serena play in the most historic tournament in the world … Wimbledon. But instead of saying so (which they can not do because Vicks is not a Wimbledon sponsor), they are offering “a trip to Wimbledon, England to meet Serena Williams and watch her play a match.” Ambush marketers are always looking for a loophole, and Vicks found it here. PS - Also a nice tie-in with her corporate partners Nike and Wilson (product placement in the ad and part of the prize packs).
