Wayne Brady, Penny Marshall and the Alzheimer’s Association
Friday, April 25th, 2008I was just going to write a post about director Spike Lee and his new “mobile digital short” project with Nokia when media relations expert Michael Schiferl (from Weber Shandwick) forwarded me a note about a different project.
The alzheimer’s association latest celebrity-driven video/PSA designed to help recruit 5 million people to ‘champion’ the Alzheimer cause.
This is the Association’s second installment of this project and it is as powerful as the first. Messages from Wayne Brady, Anthony Anderson, Terrell Owens, Elisabeth Hasselbeck, Bryant Gumbel, Penny and Gary Marshall and more.
And on the website, they still have video from folks that participated in the first PSA (Molly Sims, David Hyde Pierce, etc.).
The Association was smart. They didn’t need two or three days of time from each celebrity. They hand picked people with a passion for the cause while minimizing the time needed. Really important in getting multiple people to participate in a project like this without budget.
Plus the PSA fits well in our new world of video sharing. When you type in alzheimer’s association in Google, their YouTube behind the scenes footage is the second URL that is listed.
Check out the site and help the cause!
